Identity for a German rhinoplasty surgery company.
I approached this project by combing the German word for nose (naze) with two different noses. I decided to place the noses in the negative spaces of the Z. One nose would represent before the procedure and the other after.
The mark makes use of the negative space to convey the idea, without being too blatant about what it is. Using two noses as a before and after is a way to show the service provided by the company in the logo.