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The iT-Qualiteers is a coaching company for system and software engineering. The company understand itselfs at the same time as a service provider and as a team member, because project aims are always developed together with the client.
The „i“ transformed into a person shows the importance of good teamwork for „The iT-Qualiteers“. It is drawn by bird’s eye view: the beholder (client) is looking top view onto the sign, which therefore gets a serving character.
The client found himself in the logo, because it shows both team working and an amelioration of the product quality (positive dynamic from bottom left to top right).