Create a print campaign for Taste of the Wild pet food that shows its unique benefit as pet food that uses wild game meat.
Approach
I compared the fact of pets eating wild game meat in their food was like being back in the wild, as their ancestors would have. I then used a wildlife scene of the animal in the bowl to portray the dog being back in the wild.
Results
A visual metaphor of the dog food as the wild animal (and wilderness scene) that the food contains.
