The goal of this project was to develop an updated brand for LaCroix Sparkling Water.
I began with research into the current brand voice of LaCroix and found that the young, sparkling energy of the product was not represented. I looked for ways to communicate a playful and carefree attitude while simultaneously elevating the product from kitschy grocery-store staple to a product people would be proud to have in their fridge.
I was successful in creating a brand identity that feels just as playful as it is sophisticated.
Texas State University
601 University Drive School of Art and Design + JCM Building San Marcos, Texas 78666 US