Challenge: Think of a striking and economical solution to refresh Zagreb’s Zavrtnica business centre. It is a collection of heterogeneous structures found within a former factory complex.
Extremely large-scale typography on architectural structures that unites the entire block with four buildings. “Legible” typography complements the architecture, and the text becomes the dominant feature, respecting the form, while also creating added value, both in terms of graphics and signalization.
This proved to be a simple way of making an impact - Zavrtnica Business Centre appeared in the numerous local media as the new hype office space and one of the biggest leaseholders of the business center decided not to move elsewhere.