The assignment was to do an exclusive beauty photoshoot representing Sustainability, featuring moments of expanse and detail across nature and human-built innovation.
Traveling across the diversity within the state of California, the approach was to photography as many unique environments, and from as many unique perspectives as possible in a condensed period of time. For nature images, we look for details with textures that can almost feel abstract, and that implies how complex and beautiful nature is. We also look for open environments that show how vast our world is. For human-built images, we look for simple details on complex structures, textures that speak movement, simplicity, and intelligence. Each image tells a story about the relationship of nature, humanity, and innovation in combination. Richly saturated photos of the built and natural worlds, chosen for their shared shapes and patterns.
A+ photo library that is very well received and used globally across the Microsoft Cloud brand universe, inspiring new brand visual identities/treatments as well as being used in Microsoft owned and paid social campaigns across LinkedIn and Instagram.