PR Bar was ready to take their brand to the next level. There was just one problem: their brand didn’t stand apart from the competition and struggled to attract national distributors and a broader customer audience. So PR Bar connected with Traina to create a new brand strategy and identity, including new packaging.
We redesigned the logo, identity and packaging, introducing a vibrant new color system, typeface, and core graphics. We then applied the new visual system to sales and marketing materials to support an aggressive distribution effort.
PR Bar is currently rolling out their new brand and has already expanded distribution channels across the west. That expansion is expected to quadruple bar sales and open up more opportunities for sales channel expansion. Additionally, the refreshed brand and formal ambassador program has attracted an influx of PR Bar ambassadors ranging from lifestyle social influencers to recognized professional athletes. This credibility bump will help the company appeal to a broader audience and is crucial to establishing PR Bar as a key player within the endurance and protein bar industry.