Since the era of the industrial revolution, man has continued to introduce hazardous materials into the environment at an alarming rate. One of our biggest problems now is plastic. Plastics and their byproducts are littering our cities, oceans, and waterways, and contributing to health problems in humans and animals. I wanted to make an alarming shouting message, a wake-up call in an ignorant society. Something that shows things have gone beyond too far.
The approach is entirely typographic, a package of mass production with plastic 3D letters is presented on the poster. The reflexes on the package suggest the situation we have reached with the neglect of such an important issue that concerns us all.
Through this poster I want to support organizations addressing plastic pollution and spread the word to a wide audience. Stop using plastic!