This project aims to create a packaging design for the three Amazon Drinks flavors that appeal to their target audience. I choose to use abstract illustrations, bright color choice, and layout to fit a younger, primarily middle and high school age range. The main goal of this assignment approach is to make a packaging design that is eye-catching, memorable, and creates an exciting display setup for stores.

The creative process of this assignment was as follows: collecting data from Arizona's website and social media outlets to understand the company, its design aesthetics, and target audience. After gathering some background information, I set on finding trendy design elements that fit the company and its products. I then created multiple concept art and finally refined my final idea before starting with digital works.

Since this project was part of school work, my professor was my main client. My professor positively reacted to the overall vision, but I was also advised to adjust a few things regarding layout, especially the ingredient section.