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Create a new logo for Baxalta Incorporated (NYSE: BXLT), a $6 billion global biopharmaceutical leader that develops, manufactures, and commercializes therapies focused on hematology, oncology, and immunology. Launched in 2015 following a separation from Baxter International, Baxalta has advanced biological manufacturing operations across 13 international facilities and its therapies are available in more than 100 countries. Baxalta employs more than 16,000 employees worldwide.
Our logo concept centers on a strong and simple wordmark. The ‘x’ in Baxalta is modified to create a subtle ‘glow’ effect that conceptually communicates Baxalta's ‘spark of innovation’. The focal quality of the ‘x’ also suggests Baxalta's unwavering focus on the patient.
On July 1, 2015 the new Baxalta logo and brand system was launched with an opening bell ring on the NYSE, as well as a global day one rollout to over 16,000 employees worldwide.