This was a group project in which students were tasked with creating an advertising campaign along with a market analysis for a particular company. Madi Grace Thornton and I (Trevor Scott) designed full-spread advertisements for Coleman, a company that specializes in camping gear and outdoor-tailored products. The goal was to create a simple yet striking visual that is easy to understand while promoting Coleman products.
Since tents are Coleman's flagship products, we felt it best to highlight these products in an advertising campaign. The big idea we had is where Coleman can take you, as well as where you can take Coleman. First, we developed a few design concepts that were feasible, along with thumbnail sketches to push the ideas forward. After narrowing down our ideas, we began drafting rough compositions of the possible ads. Madi Grace and I then brought our big idea to life digitally, where we developed a brilliant ad campaign. The ads show a single tent in wide open nature, glowing from a source of lantern light. Above the tent is a constellation that reflects the adventure that is to come. There is a sense of connectivity between the tent and the constellation, suggesting the constellation is the dreamy anticipation of a fishing trip or kayak exploration. Finally, "Tomorrow is a Dream Away" seals the trifecta, influencing the relation of the stars and the tent. We felt this was an interesting way to display a dream in the night sky.
This project was very successful and well-received by professors and peers. The overall concept was seen as effective and intuitive, complemented by the successful design techniques that brought the concept to life.