We were placed with the goal of rebranding a specific product we received, which I received dog poop bags. I wanted to redesign it in a way that is different than any other brand on the market, making it fun and funky.
First, I began with naming and branding of the entire brand. I drew inspiration from mood boards and brain storming, coming up with the catchy name of doggiedoos. I created this brand for the cool dog’s on the block. Inspired by 1960’s funk and the desire for enviromentally friendly dog poop bags, the hip and fun brand comes to life. Designed with the intention to bring a fun and lively voice to a brand that actively communicates that having fun with your pup + being kind to the environment can be done in style, one Doggiedoos at a time.
The package and brand design was very successful, gaining attention of my peers and professor as the design came together to speak for the voice and aesthetic of the brand.