In 1893, It founded the first market of Quito, named as " San Francisco “ market.

Over time, the market was deteriorating and was insufficient to supply products and services, and the emergence of new business models such as supermarkets, shopping centers, malls, etc. They have marginalized the markets, leaving them in critical state of disappearance.

Conscious of this situation, la Agencia de Coordinación Distrital del Comercio del Municipio de Quito (ACDC)(the Agency of Coordination Distrital of the Trade of the Municipality of Quito) (ACDC), it stimulates from 2014 a process of change of the model of management creating a network of tourist and organic markets that allows him the municipal centers of commercialization to generate major value added in the frame of the construction of a better infrastructure, construction of a brand that generates appropriation and trainings in service, allowing this way a competition it jousts.

The logo design respecting own graphic signs of their culture, it departed from a deep study on the history, culture and identity of this market, in order to identify several key attributes, being one of them the colonial own architecture of the historical center of Quito, emblematic city considered Cultural Heritage of the Humanity.

The best gratification was to obtain an extraordinary appropriation of the merchants of this emblematic market, who look proudly their new uniforms with embroidered logo. The San Francisco market possesses today a totally renewed infrastructure, interior design and signage that retain their identity and history, allowing it to be part of the tourist products of the city.