Sorry, full access to our website is available to Only!
Become a Member today and get benefits listed below.
In 2018, American retailer Target launched its first electronics brand in stores and online. The company needed to develop a new brand, identity, design language, and packaging program for customers who seek high-quality tech products that are simple, novel, and joyful.
Design and packaging infused with vibrant colors, lively form, and lighthearted detail was our answer. Our goal was to help Target’s guests find more delight in the common, everyday products that connect them with friends and family.
Heyday’s identity and design program includes:- A playful packaging program that makes it easy for consumers to navigate and select their favorite products and options.- A newly developed language of over 100 iconographic helpful symbols and icons to quickly communicate the benefits and features of each product.- A new signature brand character, Heyday, and his now trademarked smile. We anthropomorphized the otherwise overlooked hang tab, giving the brand a whimsical wink.
Since its launch, Heyday has continually sold out in stores nationwide, with products being highlighted in Good Housekeeping as the ‘Best Buy,' USA Today, and Forbes, reporting this new line's launch has successfully led Target into a whole new consumer category for their company.