HPV is the most common sexually transmitted infection in the world and can lead to cervical cancer. Most HPV tests are complicated to use and batch testing can delay results critical for scheduling patient follow up. The goal was to illustrate to doctors that there is now a better choice.
The HPV Campaign was two similar print advertisements that focused on the idea that patients deserve to know quickly and accurately if they are positive for human papillomavirus infection (HPV).
The ads ran in several European publications after the test was cleared for sale in Europe.
Cepheid - 5th Floor 2550 Great America Way Santa Clara, CA 95054 US