Use current issues to connect passionately with underrepresented voters and encourage everyone to see their vote as a tool to empower change.
The goal was to be super engaging, very recognizable, something the target audience would need to look at for a moment and figure out in order to create a deep and resonant message. The headlines use names that our target audiences are painfully aware of, highlighting issues of consequence to drive action. The connect the dots approach resolve in a handgun, badge, and scales of justice.
Presidential voter turn-out was the highest it's been in six decades. We believe every little bit helps and that those who have power, any measure of power, have a responsibility to use it to fight injustice.