Whistles is a UK based brand. I was drawn to their fashion design and wanted to explore how I could elevate their brand through a more contemporary approach. I wanted a wordmark that would reflect well crafted fashion of high quality.
I ended up referencing fabric and thread in my wordmark and icon. The simplified W icon has a loose thread. I wanted the rebrand to feel contemporary and unique. The vibrant turquoise makes the brand feel fresh and contemporary.