Using the Summer 2015 and Summer 2016 packaging as a stylistic springboard, Jones Knowles Ritchie worked with Malika Favre to create a piece of art bold enough to be unmistakably Budweiser and heroic enough to honor our athletes. Malika’s bold, minimal style – often described as Pop Art meets OpArt – is a striking lesson in the use of positive/negative space and color.
The seven athletes are super-human as they stand several stories tall, looking out at the city. Each athlete is dressed and posed as if ready to take on the opposition, a testament to their strength, endurance and hard-working ethos.
In addition to the New York mural, the artwork was translated into digital banners and social content for the duration the Games.