‘Erebus’ was designed as new addition to the Spicers Wine & Gourmet Companion, a compendium of their range of narrow web self-adhesive stocks, used primarily in the packaging of wine, beer, spirits and gourmet foods. Each is approached as stand-alone packaging project expressing individuality and appropriateness to the relevant market segment. ‘Erebus’, a single malt Irish whisky was designed for a shimmering charcoal pearlescent metallic paper.

A Single Malt Whiskey as rare as a snake in Ireland

In mythology, ‘Erebus’ was the Greek God of Darkness, a personification of lustful desires who presided over the mysterious shadowlands.

The brand name ‘Erebus’ was created to make reference to the actual stock’s dark lustrous appearance and its name, ‘Coal Mine’.

In mythology, ‘Erebus’ was the Greek God of Darkness, a personification of lustful desires who presided over the mysterious shadowlands. He was a primordial deity seen as the personification or embodiment of darkness. His name comes from the greek ‘Erebos’ meaning the darkness or shadow, being one of the first five gods born of Chaos.

The bright turquoise blue foiled letterforms interweave through a luminous orange snake. The snake has the duality of being a symbol of the underworld and also representing the creative life force. The sinuous snake is also an ironic reference to the apocryphal tale of ‘there being no snakes in Ireland’, alluding to its specialness with a sense of humour. The orange colour references the copper stills and is complemented by the copper finish of the cap. With sculpted embossing and spot gloss highbuild, as well as the intriguing ‘squircle’ glass bottle, the overall effect is worthy of a 18 year old Single Malt Irish Whiskey.

Application of the printed label to selected glass bottle with neckwrap and copper closure. Limited run of 2500 labels printed. Labels printed and applied to bottles to show the stock to its on shelf presence and print advantages.

Clients comments:
'Arguably the most beautiful label promotion produced by Spicers, the Spicers Wine & Gourmet Companion is an eclectic collection of respectively dazzling, modern, clever, stylish, insightful, innovative and intriguing designs.'
'Erebus on Coal Mine is a stunning addition to the Companion, and are sales force is extremely proud and excited to present this product'.

Even during COVID19, Spicers has seen fantastic interest and pickup of this product resulting in a great increase in sales.