Interbrand’s challenge was to leverage the new visual identity and assets to bring an updated, modern look to the Green Mountain Coffee brand – and help it stand out in the crowded and highly competitive market.

The solution was a packaging design and system that stands out against power brands like Starbucks, Dunkin’ Donuts, Peet’s, Gevalia and Folgers. The design communicates the premium quality and heritage of the Green Mountain Coffee brand, while delivering on its authentic and spirited Vermont heritage on pack and across all touchpoints.