On Becoming Apache is a creative non-fiction book by an Apache man and his friend, who is a white man. There is a third speaker, the Apache man’s father, who has died. His son retells his father’s stories and experiences as if from the father’s perspective. This book is non-traditional in its story telling so we wanted to cover to be representative of that, as well as respectful of the Apache culture that is portrayed in the text.
The background photo of this cover was chosen because mountains are culturally important to the Apache people, and within the story there is a central scene that involves a mountain dance. The circular text layout was chosen for its non-traditional nature to represent that unusual storytelling present in the text. The narrative in this title is very circular, and it’s central to what makes it so unusual. Native American culture often has lots of symbolism wrapped up in circles, such as the cyclical nature of life experiences, and this idea heavily influenced the design of this cover.
Not technically the client, but both authors of this title did love the cover. Originally the dot in the circular title was red because of an association with Native American’s in general, but they suggested we change it to yellow to represent aspects of this specific tribe of Apaches.