The purpose of this project was to give the business a simpler and more conceptual logo design.
Approach
The letter H from the chosen typeface was given two horizontal bars that represented the rungs of a ladder, an object commonly found in firehouses and firefighting. The Type is contained inside a solid-color guitar pick shape.
Results
The shape of the container was a success, and the ladder letter H was a success because it has only two rungs, but is still able to be perceived as a ladder.
