23andMe / The Story of You (2 commercials back-to-back)
Copywriter
Luke Lockwood
Assignment
The assignment was to create an integrated advertising campaign for a client of choice.
Approach
Each person's life story is different, but there's also a unique story hidden within our DNA—and this is something we all share.
Results
The campaign has been featured in the Applied Arts Awards Annual , it was published on Ads of the World and received a Silver National ADDY at the American Advertising Awards, among several other regional and national awards.
