MICA wanted a data visualization poster of student habits and proclivities. Past visualizations, while effective teaching tools, became too similar in approach to each other and other similar exercises to stand out. The form had become rote—and diminished the impact of the underlying story.
In a real way we are what we read: every book effects our outlook, speech, and thinking. This is a literal visualization of the last seventy books that one student read—by using wheat paste and strips of paper to create the image. It was a challenge since each strip dried quickly but had to be placed slowly to avoid tearing. The face was plastered, photographed, and washed clean three times before achieving the right composition.
The poster was well received on campus—and became one of several images used in a billboard campaign advertising student events across Baltimore. It also became the cover image of Commotion magazine, helping bring prestige and recognition to MICA Graphic Design students.
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