How did you manage to get such great results with this photograph?
The important thing is to have a great team of people working with me. I think what makes these shots magical is that the kids are passionate about the ideas.
To produce the best work for a client, what is the ideal working relationship between you and an art director or designer?
I think communication and respect are the key ingredients.
How do you balance commercial work and personal work?
I do try to have fun in whatever I do whether I get paid or not. Over the years, I have found that my personal works are often the ones that get me commercial jobs.