Create an informative video to explain the new Nissan Altima Intelligent All-wheel drive system. This is the first Nissan sedan to offer all-wheel drive, so we also wanted to build awareness.
To create a dramatic scene that could also be a canvas for supporting motion graphics, we shot at night on a flooded testing pad. We used several cameras and incorporated slow motion to capture fans of water spraying out and to emphasize Altima's control in compromised conditions.The video was used on multiple platforms including web site, digital brochures, and YouTube.
The video was used on multiple platforms including web site, digital brochures, and YouTube.