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QuickLook is a software package and consulting service offered by Trellis Healthcare. Since I have always had a very positive relationship with Cass, I agreed to do this identity quickly and inexpensively.
Early in the sketching process, it occurred to me that I could use a “Q” [quick] to create an eye [look]. The mark evolved from there.
This logo was artistically and commercially successful. Only later did I realize that the symbol could be interpreted as a rebus for “IQ.” I take no credit for this happy accident.