The result was very well received, and the client could not have been happier. The conference attendees loved the publication and it generated many great conversations as a result. No copies were left behind by conference attendees, which is an indicator of a successful design. The biggest victory was the perforated mask that is in the cover. The die-cut section shows through to the screen printed neon vinyl publication title and when punched out becomes a traditional (but 3ajeebified) Islamic face covering called the batula. The batula is generally worn by older women in the gulf region. It is a style that is no longer popular, as it is not being carried forwards by younger generations. This 3ajeeb reinterpretation of the traditional form is a way to bring forward some Islamic cultural traditions of the past to a new, hip, international art and design audience.