The project goal was to create a visual identity for the Dental Atelier dental clinic and the logo design was one of the project tasks. The main request of the client was not to use mainstream symbols for dentistry such as teeth, smiles and so on, but to emphasize the modern and contemporary approach.
The idea developed from the word "Atelier". Since the approach was supposed to be modern, inspiration was sought in the abstract compositions of contemporary art. The two semicircles form the letters D and A, while with an asymmetrical line composition they depict two overlapping circles making a unique and recognizable sign. The logo has retained a slight sterility of character due to its purpose, but soothed by warmer shades of green.
The client's reactions are very positive, the feedback is that the expectations have been met, and that the project will be implemented as planned.