Redbubble is a website that allows you to print independent artist’s work on anything from a hoodie to a duvet cover. When we met, their brand was not expressing the creativity and spirit of the artists, people and products they represented.
Approach
Our rebrand set out to capture that spirit and people expressing themselves with independent art. We did it with a concept called “Artist + Designer” that merged clean and calculated design with the textures, lines and accents of an artist that visually echoes Redbubble’s call to not be afraid to express yourself and your individuality.
Results
The rebrand was embraced across Redbubble and is being integrated into everything from the website to the packaging to the office interiors.
