The frozen products sector of supermarkets is a place of high concentration of visual inputs. In particular with the shrimp sector, you will find that most packaging solutions either reveal the content, i.e., a frozen product without much visual appeal, or the simple use of product photography. To stand out from this scenario, we found it appropriate to create a packaging solution that breaks with these classic patterns. Thus, we worked with the text as the main element “saying” something that nobody else is saying in their packaging. The message is clear: “If you are looking for the best shrimp in the world, here you have it.” Aesthetically, the use of metallized paper was prioritized to convey the freshness of perfectly frozen, all-natural seafood, as well as to obtain an additional element of distinction in the graphic proposal.