We were tasked to develop a corporate campaign to let the world know who APOTEX is beyond just a generic pharmaceutical company. Even though APOTEX is a Canadian company, no one really thinks of it as being Canadian. But when you look at the facts, you can see they are as Canadian as beavers, hockey or maple syrup. In fact, you might say they are Truly Canadian. They have the largest generic product portfolio in Canada with over 300 molecules, and 1 in every 5 Canadian prescriptions are filled with an APO-product. 88% of all APOTEX products are manufactured right here in Canada and they employ over 6,000 Canadians. APOTEX is the number one leader in driving a sustainable healthcare system for all Canadians. When it comes to being Canadian, APOTEX is Truly Canadian.
We approached this assignment with an authentic voice, revealing the human side of APOTEX. By telling their story with a smile, we highlighted the huge commitment APOTEX makes to the Canadian Healthcare system.
The multi-channelled campaign (print, website, banner ads, brochures and sell sheets) has been extremely successful, engaging our targeted pharmacists in real and meaningful healthcare discussions. This campaign illustrates the commitment APOTEX has not only to the Canadian Healthcare System, but to all Canadians.