The objective of this project was to show people with unwanted tattoos how easy removing them could be. To do this, we created life-size posters with peel-off tattoo’s that revealed a coupon for Fading Fast laser on the back.

Knowing people with tattoos like looking at them, creating life-size posters of people covered in them was a perfect way to attract their attention. By allowing them to peel-off a tattoo seamlessly with a coupon on the back, our demonstration of how easy Fading Fast could make tattoo removal was two-fold.

Initially, our plan was to replenish the poster’s coupons half way through the three week run.
However when Grassroots informed us that the coupons were gone in less than a week, we went ahead and put a new batch up earlier than we expected – and they too were again gone faster than we expected