GI Associates: Colon Cancer Awareness outdoor campaign
Bill Kresse / Kris Ender / Greg Brown
Develop new outdoor creative for GI Associates, raising awareness for the importance of getting a colonoscopy.
These boards were developed to run during March, Colon Cancer Awareness Month. Boards were focused on raising awareness of getting a colonoscopy. The digital outdoor boards were located along the freeway – so there was a “traffic” theme to utilize the environment in which they were running. Boards featured a common sense approach, along with humor and diversity to show colon cancer doesn’t care who you are, and can affect anyone.
Increased awareness for colonoscopies and increased patient appointments (pre COVID).