“Good Work Good Cause” began as the name of a student project beginning back in 2000. The project asks students to identify a community in need and find out what they, as designers, can do to ameliorate this need. The project name has since become the name of my design agency. The assignment, therefore, was to visually represent my uncompromising commitment to doing good design work for good causes within and beyond the classroom. The design goals include establishing “Good Work Good Cause” as the agency of choice for community services, social entrepreneurs, cultural institutions, and B-corporations.

The creative process includes many, many iterations of layouts, type studies, and color studies. These visualizations were driven by formal, conceptual, and technical explorations resolving every detail of kerning, line spacing, color, and composition.

Kerning, line spacing, and alignment create a solid, square configuration that structurally represents a solid commitment to doing good work for good causes. Bold weight and repetition of the word “GOOD” adds emphasis to the message. The capital “G” is rotated to represent a power symbol. The rotated “G” is used with the accompanying tagline: "The power of good design”. Gotham Rounded, a geometric sans serif typeface with rounded stroke ends, was chosen to complement the formal qualities of this symbol. The color, ranging from blind emboss to an ensemble of pastel hues, is capable of changing based on the context. Overall, the “Good Work Good Cause” logo has garnered increased visibility and credibility for the mission of the design agency, resulting in increased opportunities for commissions, exhibitions, and workshops promoting humanitarian design.