Kerning, line spacing, and alignment create a solid, square configuration that structurally represents a solid commitment to doing good work for good causes. Bold weight and repetition of the word “GOOD” adds emphasis to the message. The capital “G” is rotated to represent a power symbol. The rotated “G” is used with the accompanying tagline: "The power of good design”. Gotham Rounded, a geometric sans serif typeface with rounded stroke ends, was chosen to complement the formal qualities of this symbol. The color, ranging from blind emboss to an ensemble of pastel hues, is capable of changing based on the context. Overall, the “Good Work Good Cause” logo has garnered increased visibility and credibility for the mission of the design agency, resulting in increased opportunities for commissions, exhibitions, and workshops promoting humanitarian design.