Minus Space is a leading, internationally renowned commercial gallery in Brooklyn, New York that represents extraordinary works of abstract reductive art by established and respected artists. Minus Space approached Level Group to rebrand the gallery, including a new visual identity, stationery system, and environmental graphics aimed at elevating the brand.

The process of developing the Minus Space Logo became an exercise in reduction itself. By employing artistic processes, we created a simple but highly effective solution.

The result is an appropriate visual identity for the gallery that speaks to its target audience of art collectors, art buyers, and art advisors.