Canon 5DS R, Canon 100mm f/2.8L, Canon 24-70mm f/2.8L II
To commemorate Canada’s legalization of cannabis, we created a self-promotional piece to drive new business, by marrying two of our passions; gourmet food and elevating perceptions of cannabis.
We collaborated with 99th Floor NYC, the preeminent collective dedicated to destigmatizing cannabis through the universal language of food, by hosting exclusive, chef-curated cannabis-infused private dinners parties. Taking an editorial approach, our team worked with 99th Floor's own Chef Miguel Trinidad to recreate one of their events and capture the experience through a series of food and lifestyle images. It was essential for us to capture various infusion methods, alongside the finished dishes, to show the versatility of cannabis in its myriad forms.
The images were praised by clients (current and new), along with industry-insiders and cannabis aficionados, resulting in multiple new projects.