Launch Intel's new global brand platform "Look Inside" in a way that will break through the typical clutter of the electronics category.
Approach
We workedWe worked closely with illustrator Eiko Ojala and Intel to create a collection of "Look Inside" metaphors that added insight and humanity, without relying on language to explain the idea.
Results
Intel introduced the world to "Look Inside" at the 2014 Consumer Electronics Show. These illustrations were at the heart of all Intel brand communications at the show.
Intel's CES 2014 designs were rated higher by visitors in overall attractiveness, design and appearance than ever before.
