To create an ad to promote the non-partisan initiative to increase voter discussion and participation in local, regional and national elections.
Without budget and resource for imagery, the solution was purely based on research and actual legislation. Consequently, summaries of current discussions and bills introduced by both the House of Representatives and Senate served as the background and visual texture of the ad. Emphasis on keywords were highlighted in color to summarize the controversial current affairs. A clear call to action utilizing the initiative's identity VOTE is the prominent centerpiece.
A shocking but well-received non-partisan message with a clear call to action.