The first priority was to extensively research the international crowdfunding real estate investment landscape, interviewing the principals and current investors of Zeegar, searching for the brand essence, and establishing a firm understanding of this quickly evolving marketplace. The Narrative established three core brand principles: accessibility, transparency and security, which serve as the foundation of the new Zeegar brand.
The Narrative then explored typographic options for the identity, ultimately designing three distinct and appropriate visual identity options. The chosen brand identity is a contemporary, elegant, and memorable solution that reflects the core principles of the Zeegar brand.
The Narrative collaborated with Lana Karash on custom illustrations to create an adaptable and district visual language for the Zeegar brand, an approach that could easily cross over multiple cultures and backgrounds and reflects the unique nature of Zeegar’s investment opportunities and the diversity of their investors.