A display at the exhibition. Ripened fruit characters. The exhibition is cheerfully colored by making alphabets that are expressed in a matured manner like fruits move around nimbly. and, Poster and Product is, Alphabets that are expressed in a matured manner like fruits are put together with an acrylic that is made to look like a stringed bag for putting fruits into, and sealed, to express the characters themselves as resembling real fruits.
To make the restaurant look like an exhibition hall, we projected images of textiles inspired from fruits, set up posters, and decorated each alphabet letter with a packaged item. We successfully made the exhibition hall brilliantly and vividly colored by using colorful text like that of ripe fruit.
Since the fruit's letters are in mysterious detail, we have not only developed this typeface for the exhibition hall, but also in media like books and websites. We have received requests from people who want to publish our typeface and works in design documents. Even after the exhibition, it fulfills a role of contributing to the image of the restaurant.