Arantxa is a consultant. She specializes in making and solving paperwork. The goal is to show how she help costumers.
The concept behind her job is to solve problems. And it will be the center of her visual identity. The graphic key will be the bureaucratic form aesthetic. By checking the box, we link name and job, creating a strong brand with an interactive component
Using a simple and universal language, we communicate who she is and what she does, building a custom-made brand. Arantxa could check the box with a pen every time she gives a business card.