Our assignment was to focus on the beauty of Spring and to use that as an over-arching theme to promote some fun Easter weekend activities at the Florida Aquarium.
Approach
We wanted to represent this Spring celebration of festivities in a visually dynamic way – with a unique Aquarium spin. So, we created an eye-catching butterfly out of some colorful butterflyfish. Even using a piece of coral to form its body.
Results
The Florida Aquarium’s marketing team thought the image was very clever. They liked how it captured the essence of Spring with the perfect Aquarium twist. All of which led to a very successful turnout.
