Our client Deceuninck was creating a new affordable, energy efficient window. Our goal was to name the product, while also designing a brand that represented beauty, design and energy-efficiency.
We sat down with our client and their marketing team to determine key messages. They included distinctive design, world-class engineering, advanced material science, and most importantly the concept of meeting and even outperforming ENERGY STAR 6.0 requirements. Based on their other window products, we wanted to create a brand that was fresh, clean, inviting and smart.
eos has become one of their top window profiles and continues to be the leading product for Deceuninck. The brand has also been well accepted by their fabricators who have been using the brand on their materials as well.