It is our agency's annual self-initiated effort that reflects a creative approach different from our day-to-day projects. This year, we want to engage the intellect, form new connections and create an experience of receiving a gift that goes beyond a mere unwrapping process of standard corporate gifts.

We recall the childhood joy of opening a tin box full of sweet treats and add a mystical twist with a numerology theme supported by festive elements. Our Christmas collection aims to intrigue and surprise the recipient by discovering through the numerology puzzle, what real meaning lies behind the nine types of selected candies.

Recipients are aided by a beautifully illustrated guide on how to figure out which beloved Christmas character best personifies them, based on their date of birth. Each character is represented by a certain type of candy, and while it is certainly allowed for the recipients to indulge in all the candies within, they are encouraged to take the numerology puzzle even further with relationship numbers.

The characters are a mix of naughty and nice, with pairings between two resulting in a variety of relationship outcomes that can be checked out on a supporting website created specially for this project – www.oneparadox.com/naughtyornice

The Christmas Collection of Paradoxical Types garnered enthusiastic response from our broad base of clients and partners who were lucky enough to receive our agency gift. Many found the idea of numerology combined with a festive season such as Christmas to be quite unexpected and quirky yet a happy break from the traditional holiday gift.