Coghlin Companies is a 130 year-old contract manufacturer that makes complicated high-tech machines for companies. They take prototypes and produce them on a large scale at a reasonable price. They needed a video to explain to C-suite level executives what they do in a unique and simplified way that would make them stand out from the competition.
Showing footage of factory floors, conveyor belts and talking head executives explaining their processes seemed exactly the place not to go. So we didn’t. Instead, we chose to animate Coghlin’s creative process and celebrate the way they approach the problem at hand.
Client redesigned their entire website to accommodate the video as their home page and lead gen tool. Experiencing unprecedented new business leads as a result of the video.