Our approach began with candid partner interviews to develop a message that would distill their approach and success down to a simple but powerful deliverable, “Complexity into Clarity.” Visually, we challenged ourselves to explore less expected ways to illustrate this idea, while also reflecting the vibrancy of this modern firm and its young and enthusiastic team members. It was a small collection of art hung in their new offices that seeded the idea of considering contemporary abstract artworks in their brand. After an extensive search, it was the work of a Canadian artist that provided the perfect balance of simplicity, professionalism, and energy that would define the new brand and give a unique, one-of-a-kind face to the value and power of their service.