Beauty shot for cosmetics campaign. Women are instructed by society to be modest and delicate. Everything they do must be done so in moderation. Mac’s 3D Glitter, Color is your runway, print campaign breaks the chains of constraint women feel in their everyday to unleash the limitless potential of female creativity. The different shades of pigments coupled with illumination invites women to realize the depths of color they’ve yet to explore, and how this can become the key to unlocking their true self.
We used real glitter and makeup. Lighting: beauty dish.
It was a great creative process and this photo series was featured on: Ads of the World, Coloribus, We love Ad, and many other publications.