Tom Faulconer is an award-winning insurance professor, licensed attorney, and Certified Financial Planner. He started The Re:Form School to provide continuing education for insurance adjusters, and to train new people heading into the insurance field. His offerings include courses needed by insurance companies to refresh their skills (think mandatory corporate trainings). From personal property to workers comp to commercial crime insurance, Tom covers it all. And best of all, he does so in an interesting way—this ain't your typical corporate insurance training.
He wanted to introduce his personality-filled instructional courses and the new "Re:Form School" brand in 2020, and to see promising results (more enrollment) so he could expand course offerings over the coming years. Once the name was settled on, and the course website was built, the advertising began.
The Re:Form School was designed to take insurance education (*yawn*) and make it palatable. In fact, Tom's years as a professor helped him develop an engaging teaching style. The goal was simple—stand out as an insurance training that people actually enjoy and would be excited to take.
While most corporate trainings are boring (just imagine how bad insurance trainings must be), we wanted to give personality, style, and flair to The Re:Form School. After all, we knew once they were in, they'd realize just how engaging Tom can make insurance.
The client was thrilled with the proposed solution. Since the onset of the project, he has almost doubled his course offerings on his website, adding course bundles, corporate level demos, and more.