Tom Faulconer is an award-winning insurance professor, licensed attorney, and Certified Financial Planner. He started The Re:Form School to provide continuing education for insurance adjusters, and to train new people heading into the insurance field. His offerings include courses needed by insurance companies to refresh their skills (think mandatory corporate trainings). From personal property to workers comp to commercial crime insurance, Tom covers it all. And best of all, he does so in an interesting way—this ain't your typical corporate insurance training.
He wanted to introduce his personality-filled instructional courses and the new "Re:Form School" brand in 2020, and to see promising results (more enrollment) so he could expand course offerings over the coming years. Once the name was settled on, and the course website was built, the advertising began.