The brief from our client was to create a logo for a start-up coffee company with its roots in Kenya.
Approach
Our client, who is Kenyan, created the name Saazaa from the Swahili words for time and coffee - so an hourglass-inspired symbol was developed around the idea of 'Its time for coffee".
Results
Our client loved this solution and felt that it visually communicated the ethos of the brand and the logo will be applied across all channels and experiences.
